The Hammers had identified the Italian as a key target following his breakthrough season at Cagliari, where he registered 10 goals in 37 appearances and showcased his reputation as a “technical” forward capable of linking play and stretching defences. The club were confident that his profile fitted well with Julen Lopetegui’s plans for more fluid, attacking football.
Negotiations between West Ham and Cagliari reportedly progressed smoothly, with the London side ready to meet the asking price. However, the deal collapsed over excessive agent fees, which inflated the overall package beyond what the club deemed reasonable. While the Hammers were willing to invest heavily in a striker, the board was unwilling to sanction what they felt were disproportionate costs outside of the transfer fee itself.
Missing out on Piccoli has left West Ham still searching for a reliable number nine, with Michail Antonio in the final stages of his career and Danny Ings out of favour. The failure to secure the Italian highlights the challenges the club face in a competitive transfer market, where additional financial demands can derail even advanced negotiations.
For now, Lopetegui will have to rely on his existing options, but West Ham are expected to revisit the striker market in January as they continue to look for the right long-term solution.
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