Rangers have secured a potentially lucrative agreement with an American company valued at over £6billion.

Rangers secure agreement with company valued at over £6bn

Rangers have secured a potentially lucrative agreement with an American company valued at over £6billion.

Along with the Ibrox outfit, Celtic, Tottenham Hotspur, Manchester United, Chelsea, and others have also entered similar agreements.

 

A total of 13 European clubs have entered similar agreements with Gers being one of them.

Rangers play their home games at Ibrox.

WWE and Rangers enter merchandising agreement

WWE announced on 14 March that they had entered a merchandising agreement with Gers among others clubs.

 

Rangers Review quoted their statement which read: “The WWE Legacy Title Belts, representing a select group of the biggest football clubs in the world, are emblazoned with the unique colours and official markings of each team.

 

“The European Football WWE Legacy Title Belts are available to pre-order now from Euroshop, WWE Shop and Fanatics and will be available to purchase through select club shops and WWE Live event venues soon.”

The Ibrox outfit will gain significantly from their merchandising venture with WWE through the release of the Legacy Title Belts.

 

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This collaboration with a global entertainment giant, valued north of £6billion (Companies Market Cap) exposes the Ibrox club to a vast, diverse audience beyond traditional football fans, tapping into WWE’s millions of passionate followers worldwide.

 

By aligning with prestigious European clubs like Juventus, Manchester United, and Paris Saint-Germain in this unique product line, Rangers enhance their brand prestige, positioning themselves as a prominent name in international football culture.

 

The belts, adorned with the club’s iconic blue colors and official branding, offer fans a novel way to showcase their allegiance, merging the theatrical flair of wrestling with football loyalty.

 

Team Competition Result

Kilmarnock (A) Premiership 4-2 win

Motherwell (H) Premiership 1-2 loss

Fenerbahce (A) Europa League 3-1 win

Fenerbahce (H) Europa League 0-2 loss (3-3 on aggregate, 3-2 win on penalties)

Rangers under Ferguson

Drew McIntyre’s presence also plays a major role

Financially, this partnership promises a lucrative revenue stream.

 

Pre-orders through Euroshop, WWE Shop and Fanatics, alongside future availability at club shops and WWE live events, broaden Gers’ merchandising reach, especially in markets like North America where WWE enjoys a stronghold.

 

The connection with WWE superstar Drew McIntyre, a vocal Rangers supporter, adds authenticity and star power, potentially driving sales further among wrestling fans familiar with his fandom.

 

His visit to Ibrox with Piper Niven before Clash at the Castle already hinted at this synergy, and his influence could amplify marketing efforts.

 

Beyond profit, this venture strengthens the club’s global fanbase, fostering deeper engagement through a crossover appeal that blends sport and entertainment.

 

As Rangers continue their Europa League campaign, this deal elevates their off-pitch profile, reinforcing their status as a club with ambition and innovative commercial vision.