The current crest, introduced in 1988 and based on Newcastle’s historic coat of arms, features intricate elements like seahorses, a castle, and a lion. However, the club believes that its complexity poses challenges for digital reproduction and modern branding.
To address this, Newcastle United is engaging season ticket holders and members through an independently conducted survey, open until May 16, 2025. Additionally, a fan consultation workshop is scheduled for May 14 at St. James’ Park and online, providing supporters with an opportunity to share their views directly. The club emphasizes a “Refine & Revive” approach, aiming to modernize the crest while preserving its heritage.
Despite these efforts, some fans have expressed concerns about the survey’s neutrality and the potential loss of tradition. The Newcastle United Supporters Trust has called for a revised survey that includes an option to retain the existing crest, highlighting the importance of adhering to Football Association guidelines requiring majority fan approval for such changes.
The club assures that any new crest will not be introduced for the upcoming season, underscoring its commitment to a thoughtful and inclusive redesign pro
cess.
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