However, this theory doesn’t hold up under scrutiny. The truth is, Rangers don’t necessarily need to spend more money—they just need to spend it smarter.
Over the past few seasons, Celtic have consistently shown how effective recruitment and forward planning can create a winning formula. Their strategy isn’t about splashing the most cash; it’s about identifying the right players who fit their system, have resale value, and contribute immediately. Rangers, by contrast, have spent heavily at times, but with inconsistent results. Signings have often failed to make an impact, and there’s been little return on investment when it comes to player sales.
The gap between the two sides isn’t financial—it’s strategic. Rangers need to focus on building a robust scouting network, committing to a defined footballing philosophy, and giving managers the right tools to build a cohesive squad. Recent seasons have seen managerial changes and scattergun recruitment, which only adds to the inconsistency on the pitch.
The club also has to be more proactive in the transfer market. Rather than holding on to players until their contracts run down or their form dips, Rangers should follow a more sustainable model, selling players at peak value and reinvesting wisely. This is an area where Celtic have excelled.
Ultimately, Rangers can bridge the gap not by trying to outspend their rivals, but by outsmarting them. With the right leadership, smart recruitment, and a long-term plan, they can close the gap and build a more successful and sustainable future. It’s not about more money—it’s about better decisions.
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