West Ham United’s hierarchy is bracing itself for another storm as owner David Sullivan and vice-chair Karren Brady come under renewed scrutiny. The pair, who have long been unpopular with sections of the Hammers’ fanbase, are now facing a major new threat following a stark warning that the club’s current direction is unsustainable.
Supporters’ groups have expressed growing frustration over transfer policy, ticket pricing, and the overall vision of the board. Despite West Ham’s ability to remain competitive in the Premier League, many fans believe the club is stagnating off the pitch, with concerns over whether Sullivan and Brady are the right figures to take the club forward.
The atmosphere at the London Stadium has also been highlighted as a flashpoint, with falling attendances and muted matchday experiences raising alarm. Critics argue that unless changes are made quickly — both in terms of footballing ambition and fan engagement — resentment could escalate further.
For Sullivan and Brady, who have already weathered protests and campaigns demanding boardroom change in the past, this latest warning represents a serious challenge. Some within West Ham’s supporter base are calling for a new era of leadership that can match the club’s ambitions on the pitch with modernised governance and stronger connection to its fan culture.
The warning comes at a pivotal moment, with results on the pitch under the spotlight and long-term questions over West Ham’s future direction refusing to fade.
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